OK. This is interesting.
The more I try to bring this into focus, the more it squirms away. I experience music via the Radio One Breakfast Show much of the time, and in that context, this song is a delight – every time it starts up I think to myself, oh good they’re playing an old one from Destiny’s Child, or perhaps En Vogue, or The Spice Girls even. All great cultural cornerstones for me, guaranteed to make me happy and put a little spring into my wrist as I turn the steering wheel
fractionally to the right to avoid to safely pass yet another bloody cyclist treating the country roads of East Sussex like they are his own personal gymnasium.*
Incidentally, a glance at the video clearly indicates the intended audience for Little Mix. I do not have a problem with this. Music is universal unless you choose to make it otherwise. Also, I try to avoid video.
When I first heard this song, I was underwhelmed, but the more I do not concentrate on it, the more it grows on me. I already know that in five years (10 years, two months) time if I hear this song again by chance, a small pleasure circuit in my brain will light up and I’ll be like, “Now, who is this again…?” Hear it enough times now, and it might even stick with me that it’s Little Mix channeling Soul II Soul (a song that Little Mix had never heard of before it was brought to their attention by their songwriting team) and I’ll be able to momentarily show off my limited knowledge of pop music 2019. Like I say, this is neither here nor there. If I don’t concentrate on this song I really like this song. And if I do? Well, nadir.
*Note for Facebook users. This does not mean I hate all cyclists, far from it. I am a regular cyclist myself, five days a week, only drive the car at weekends. I am very aware of the power imbalance on the roads. Just that there is a certain type of cyclist who uses the roads near where I live – cycling in packs, using the road for races and for exercise only, as their own personal gym – that can be an irritant. Doesn’t mean I target them, though – after all, they are only a minor inconvenience. I dislike car drivers far more – and most pedestrians too, now I think about it. I particularly hate the car and lorry drivers at the big traffic lights crossing near Fulham Broadway station.